5 Important Reasons to Read Online Reviews Before Purchasing

We have all been there, buying something from an online retailer and getting it home. It isn’t quite what you expected. So, how do you keep from making that regretted purchase? You look for online reviews. According to Local Consumer Review Survey , 85% of consumers trust online reviews as much as personal recommendations.

1. Making Large or Costly Purchases 

When making a large or costly purchase you want to make sure you look over the item with a fine tooth comb. Those purchases will take quite a bit of your hard earned money. So, it is best to look over what others have said about the product. One review could be read by millions of people.

2. Consumers give insight into how a product will work or last. 

You want to buy the newest and best new item on the market. But is it really worth it? If you search for reviews about it, you can find out what other people are saying about how a product works and the quality. There could even be a video or two by customers on how it really works for them.

3. People want to make informed decisions 

People want to make an informed decision. Gone are the days of purchasing something blindly and hoping for the best. We can scour the internet looking for all the pros and cons of this item vs. that item. You want to know all the ins and outs before you get it. So, you know what to expect when it arrives.

4. Local Businesses 

Yes. Even local businesses have reviews. There are always people who want to explain how they were treated or why they think they were treated in a certain way. Also, those local companies look at those reviews similar to word of mouth advertising.

5. Experiences

You can’t get your time back. So when you have some kind of experience (concert or vacation) you want, then you don’t want your time or money wasted. So, you search online to make sure others have had a good time with that exact or similar experience. This could be something like going to a theme park or taking that once in a lifetime vacation. It might not be the experience you are hoping for and online reviews can help you determine if that will be money well spent or if you need to find a new dream destination.

Why read Online Reviews Recap 

Just to recap. There are many reasons why someone might look for an online review of a product or business. Just keep in mind why it is important to know what others have experienced before you. Learn from their words and make your own informed decision.

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